During the campaign, we collaborated with our crowd to develop a range of unique accessories that extend the use of the Shelter. You’ll be given access to exclusive backer pricing on them post purchase. 

The humble camping tarp is one of the most versatile pieces of camping equipment known to man but is only ever used by outdoor survival nuts.

Step forward the Shelter, a tarp hybrid that combines the coolest elements of pro tarp setups & molds them into one awesome, easy-to-use package for everyone to enjoy.

Experience the full wonder of the outdoors whilst staying safe, dry & enclosed. The Shelter's waterproof canvas is sculpted to give maximum shade & sun protection whilst keeping airflow throughout.

One person can put up the Shelter in a matter of minutes and takedown is even easier, meaning your trip starts stress-free & you’ve extra time to enjoy your adventures.

Deployed: the perfect size to bring your gang together to make juicy, nostalgic, marshmallowy camping memories.

Packed: small enough to throw in the boot at a moment's notice.

Camping trips, glamping trips, beach outings, backyard parties, Sunday afternoon tailgates and so much more - the Shelter is ready to elevate each and every adventure.

The Shelter is cut from a different cloth, with stitching, fixtures and fittings you can trust. Lightweight, durable and ready to withstand everything that nature has to throw at them.

Cinch was founded in crowdfunding and together with our backers we create special tents, full of bright ideas, that you can’t find anywhere else. With more than a decade of industry-leading camping projects behind us, we’re super excited to present the Shelter to you.

Cinch is the creation of Jake Jackson, a lifelong camper whose quest to find the perfect tent for festivals and wilderness weekends led him to take matters into his own hands.

Jake’s vision was simple: camping should be fun, easy & affordable, not suck away your time, money, and sanity. The world’s first Cinch - a simple & reliable pop-up with a porch - was made in his mum’s garage, just for himself. 

Fast-forward a decade and people across the globe are camping in Jake’s tents. Built on the shoulders of the amazing crowdfunding community, Cinch has developed into an international team of dedicated outdoor enthusiasts.

The vision remains the same, by collaborating closely with our backers we create special tents, full of bright ideas, that you can’t find anywhere else.

We come to crowdfunding to launch our most ambitious projects. Crowdfunding is where we began, where we built our community, where we call home.

With each new project we invest all our time, passion and money to create things we think you will love. Crowdfunding allows us to dream bigger than we could anywhere else, and then to see if you share those dreams. The risk of manufacturing innovative products is high, but your support validates and helps develop our ideas. It funds manufacturing and makes our products a reality for our backers to use.

We can’t understate the value of our community in developing our products too. You guys have superb ideas and we bake them into our products whenever and whereever we can!

By backing us on Indiegogo you become part of the team, and the first rule of Team Shelter is to create the best Shelter we possibly can. A big part of doing this right is facing up honestly to the unknowns of the process. As part of the team we want to involve you in this, and for you to be ready too.

You're joining a fantastic team, full of experience and skill and deep camping love. We have veteran crowdfunders, who have delivered $1.7 million of crowdfunded products. We have trusted manufacturers,  a completed prototype, able product designers, crack customer experience experts and logistics know-alls.

However, crowdfunding, and product development is a process - it happens in real-time and is subject to chance and circumstance, and we want you to know that there may be hitches in the road. We’ve had hitches before, and overcome each and every one of them, but a packaging error, a part malfunction or a global pandemic - these things can and do happen - and they pose challenges to our project. As part of the team, you can leave that part to us, but do be aware that delays are possible and when you support a crowdfunded project, they can be part of the ride.

We're standing behind our product, and your Shelter will arrive with a 12 month warranty on all faults. What we can't do, though, is refund your pledge for a delay in the project or if you change your mind. When you back a crowdfunding project you support a process - a way of making a great idea happen - and it's not quite the same as purchasing a product in a shop. We're going to use your support to create the product you see before you, and we're going to do a fantastic job of it, but to do that we need to count on your support in a way that's slightly different from a shop purchase and we hope that - as a part of the indiegogo community - you understand that.

We expect to deliver your Shelter in early 2023 and for the duration of the project we’ll be sending you a newsletter on at least a bimonthly basis so you know exactly where the project is and where it's headed. 




The Crowdfunding Formula (TCF), a crowdfunding marketing agency responsible for the top crowdfunding campaigns. Join our campaigns in raising an average of $1.2M.